Multi-installer broker
You help homeowners go solar and work with several installers, so you can put each customer with whoever has the best system and price. You earn a commission on each system installed. Leads are pricey and exclusive, so speed matters most.
You paid ~€120 for the lead, and it's exclusively yours. Ana asked about solar online this morning. Your team gets to her that afternoon. But while she waited, she got impatient, googled solar herself, and another company has already called and is coming to measure her roof tomorrow. On the call your agent guesses a system size, ballparks a price, and promises "a proper quote in a few days." The quote takes three days, and by then Ana's gone cold or signed elsewhere. Your €120 bought nothing.
The second Ana submits the form, she gets a text: "Hi Ana, thanks! A solar advisor will call you today at 15:00 about panels for your home." You reach her while she's still keen, so she waits for you. On the call the agent enters her roof and usage, and the tool shows the best system across your installers: size, price, and the number that closes it, "your panels work out to about €115/month on finance, less than the €150 you pay the utility now, and after that it's free power you own." A clean branded quote goes to Ana while you're still talking, and she books the site visit with you.
- ✓ Reached Ana fast with an instant SMS, so she waited for you instead of shopping around
- ✓ Picked the best system and price across your installers, no guessing on the call
- ✓ Sent a clear branded quote on the call, with a monthly number she could say yes to
The math: A typical home system (~8 kWp, around €16,000) earns you roughly €2,000 in commission. The lead cost ~€120, paid for and exclusively yours, which is why losing it stings: a lead you already paid for goes cold while it waits, or wanders to a competitor the customer found herself. The instant SMS and on-call quote stop that.