Residential switching
You help households switch their gas and electricity to a cheaper supplier. You work with several suppliers and get a small commission each switch, so you need a lot of switches. Leads come from your Facebook ads or you buy them.
You paid ~€6 for the lead. Marko fills in your form asking if he can lower his energy bill. He pays €110/month now. By the time someone calls back the next day, he's half-forgotten he asked. The agent digs through supplier tariffs to work out which is cheaper for his usage, and it takes a while. Marko gets bored and says "send me something by email." Nothing gets sent fast enough, he never switches, and the €6 is gone.
The moment Marko submits the form, he gets a text: "Hi Marko, thanks! An advisor will call you today at 16:30 about lowering your energy bill." He knows someone's actually calling, so he waits. At 16:30 the agent types in his usage and bill. The tool instantly ranks every supplier and shows the best switch: "€80/month instead of €110, you save €30 every month." That exact number, in writing, sent on the call. Seeing real money saved, he says yes on the spot.
- ✓ Caught the lead instantly and texted Marko a real call time, so he waits for you, not a comparison site
- ✓ Found the cheapest supplier for his actual usage and showed the exact monthly saving, no digging through tariffs
- ✓ Sent the switch offer on the call, so he signed while the saving felt real
The math: A switch like Marko's earns you about €150 in commission (his €30/month saving, ×5). You paid ~€6 for the lead. Small per deal, so the whole business is closing more of them, which is exactly what responding in seconds and showing the saving in writing does.